Your homepage has about five seconds to answer three questions for a new visitor. What is this? Is it for me? What do I do next? If it answers all three quickly, people stay and explore. If it doesn't, they hit back.

Here's how we build homepages, section by section, from top to bottom.

1. The hero: say what you do, plainly

The first screen needs a clear headline that says what you sell or do, a short line on why someone should choose you, and one obvious button. "Handcrafted silver jewellery from Jaipur" beats "Elevate your elegance" every time, both for customers and for Google. Make this headline your page's H1.

Use one strong image rather than a slider. Sliders are slower and most people never see beyond the first slide.

2. Navigation that matches how people think

Keep the menu short and use the words customers use: "Earrings", "Necklaces", "Gifts under Rs 2,000", not internal jargon. On mobile, make sure the menu is easy to open and tap.

3. Your main categories or services

Right below the hero, show your key collections or services with images. This gets people moving deeper into the site quickly.

4. Best-sellers or featured work

Show what's popular. For a store, that's best-selling products. For a service business, it's your best work or case studies.

5. Proof and trust

Reviews with real names, client logos, press mentions, numbers you can back up, certifications. For a brand people haven't heard of, this section matters enormously.

6. Why choose you

Three or four short points on what makes you different: handmade, fast delivery, easy returns, local support. Keep it concrete.

7. A little story

A short section about who you are, with a link to the full About page. People buy from people. Our guide to writing an About page helps with this.

8. A closing call to action

By the time someone scrolls to the bottom, they're interested. Give them a clear next step: shop the collection, book a call, message on WhatsApp.

Things to avoid

• Autoplaying videos and heavy sliders at the top
• Popups the moment the page loads
• Vague, clever headlines that don't say what you do
• Too many sections competing for attention
• No heading at all for Google to read

Don't forget speed and mobile

Most visitors will see your homepage on a phone. Design for that screen first, compress every image and test in PageSpeed Insights. See our mobile-first design guide.

How to know it's working

In your analytics, watch how many homepage visitors click through to a product, collection or contact page. If most leave from the homepage, the top section usually needs work.

Want a homepage that actually does its job? It's at the heart of our website packages. Let's talk.