How to Promote a New Website: A Launch Marketing Plan

How to Promote Your New Website After Launch

September 28, 2026

Shopping basket and target graphic representing website launch marketing

Launch day feels like the finish line. It's actually the starting line. A new website doesn't get visitors on its own, and it takes time for Google to start sending traffic. The good news is there's a lot you can do in the first few weeks to get people through the door.

1. Tell the people who already know you

Your existing customers, contacts and community are your fastest source of first visitors. Send a WhatsApp message, an email and a personal note to key clients. Tell them what's new and give them a reason to visit, such as a launch offer, a new collection or an easier way to order.

2. Update everything that points to you

Instagram, Facebook, LinkedIn and YouTube bios
WhatsApp Business profile
Google Business Profile
Email signatures
Business cards, packaging, invoices and signage
Marketplace listings, where allowed

3. Get Google's attention

Submit your sitemap in Google Search Console and request indexing for key pages. Complete your Google Business Profile with your new website link. Our 90-day SEO plan for new websites covers this in detail.

4. Make a proper social launch

A series of posts and stories showing the new site, behind-the-scenes of building it, and your favourite pages or products. A short screen-recording tour works well. Use link stickers and your bio link.

5. Offer a launch reason to visit

A limited-time launch offer, early access to a new collection or a giveaway for people who sign up. Give people a specific reason to come now rather than "someday".

6. Reach out to partners

Suppliers, collaborators, associations and friendly businesses may be happy to share your launch or add a link to your site. This also helps with building early backlinks.

7. Start publishing content

Helpful blog posts give people a reason to visit, share and come back, and they build your search traffic over time. See how to write a blog post that ranks.

8. Consider a small ad budget

A modest Google or Meta ad campaign can bring early traffic while SEO builds. Send it to focused landing pages and track results carefully. Read SEO vs Google Ads.

9. Watch, learn and fix

In the first weeks, watch where visitors come from, which pages they visit and where they leave. Fix confusing pages, broken links and slow spots quickly.