A brand-new website starts with no history, no links and no trust in Google's eyes. That's normal. The first 90 days are about laying foundations so that growth can start as early as possible. Here's the plan we follow for new sites.
Days 1 to 7: make sure Google can find you
- Remove any password protection or "noindex" settings left over from development.
- Set up Google Search Console and submit your sitemap.
- Set up Google Analytics 4 and test that conversions track.
- Request indexing for your homepage and key pages in Search Console.
- Check your site loads properly on mobile.
Our Search Console guide walks through the setup.
Days 1 to 14: get the on-page basics right
- Unique meta titles and descriptions on every important page
- One clear H1 on each page
- Descriptive image alt text
- Clean, readable URLs (and then leave them alone)
- Internal links from the homepage to key pages
Days 7 to 30: claim your local presence
Create or update your Google Business Profile, and list your business on a few trusted directories relevant to your industry. Keep your name, address and phone number identical everywhere. See our local SEO guide.
Days 14 to 90: start publishing content
New websites often have very few pages. Start adding helpful content that answers your customers' questions, starting with topics that are specific and less competitive. Aim for consistency over volume. Our guide on writing blog posts that rank explains the process.
Days 30 to 90: earn your first links and mentions
Ask suppliers, partners and associations to list you. Share your launch with local press or niche blogs. Get listed where your customers look. A few relevant links go a long way for a new site. See our backlinks guide.
Throughout: collect reviews
Ask every happy customer for a Google review from day one. Early reviews build trust quickly.
What to measure in the first 90 days
Don't expect big traffic yet. Look for leading signs: pages getting indexed, impressions rising in Search Console, the first long-tail searches appearing, and branded searches growing as people hear about you.
Be patient, and consistent
Most new websites see real movement between three and six months, and faster in less competitive local markets. What matters most in the first 90 days is doing the basics properly and publishing steadily. Read how long SEO takes for realistic expectations.
Just launched? Our Monthly SEO package is designed to take a new site through exactly this plan. Let's talk.